Step By Step: How To Get Email Addresses From Live Events

how to get email addresses at trade shows No matter how crazy these ideas may sound, believe me they work and the more effort you put into it the better results you’ll see.

Step 1: Theme Your Team

Most people who go to a trade show put a ton of effort and money into creating a cool looking booth, but just because you build it doesn’t mean they’ll come.

If you take some of that booth money and put it towards theming out your team there’s a real good chance your booth will become the talk of the whole trade show.

Let me explain, imagine you sell some sort of software product that does email marketing. What would happen if your entire team were required to wear some sort of ninja or samurai costume?

And let’s say that your team called themselves the Email Marketing Ninjas…

You’re probably thinking that sounds crazy, however it would get your team noticed and everyone would ask, “Who are those ninja people?”

Trade shows are all about buzz, so why not be THE Buzz that everyone is talking about?

You’ll grab attention just from that idea alone and attract more traffic to your booth. That’s just the first step…

Step 2: Give Something Cool Away

Let’s say your average customer is worth $10,000 over the next year.

Couldn’t you afford to give away a $1,000+ prize to get more people on your email list?

All you would need to get is one customer from the trade show and you come out ahead by $9,000 giving away the $1,ooo prize.

If you get a few more customers than you’ve got a profitable trade show.

Here’s how you do a give away with style…

Sticking with the ninja theme you can use your team or hire a model or two to walk around the trade show telling everyone to go visit your booth for the free prize give away.

You can give them paper ninja stars and tell them that if they get the star signed at the booth they’ll get a free drink, food, or etc. (more on that in step 3).

This approach works great because many people will approach your ninja’s and ask if they can take pictures with them.

Conversations naturally occur while people take photos. So seize the opportunity.

After taking the picture all the ninja has to do is tell people to visit your booth to sign up for the $1,000 prize give away and hand them the paper ninja star.

People’s curiosity will get the better of them, and because you took the time to take a picture with them they’ll feel compelled to visit your booth.

Step 3: Get People To Linger Longer

Now that your team and models are sending people to your booth you need to keep them there.

The longer you can keep the prospects there the better chance you can make a connection and build long lasting business relationships.

Here are some ideas you can use to keep people at your booth:

  • Free massages (people will line up for this)
  • Free drinks
  • Free games…carnival games, video games, or etc.
  • Free food…provide a place to sit down and strike up conversations while people are munching away

You’ll notice that people tend to be grateful for the free massages, food, games, drinks, or etc. and will linger. They’ll want to find out more about your company and conversations will begin to flow.

Step 4: Capture Data

There’s a good way to capture data (typically a name and email) and then there’s “the best” way to capture data.

I’m just going to give you the best way to capture data.

Make sure you’ve got some sort of lead capture software to input prospects information.

When capturing data make sure your paper forms, digital forms, or whatever medium you’re using to get their data for the prize give away is easily accessible.

Paper forms should be on clipboards with attached pens so prospects can easily write in their contact information.

Digital forms should be mobile as well so using cell phones, iPads, or tablets is a good idea.

Using clipboards or tablets makes it easy for prospects and your team members to easily ask people to fill out the forms without relying on a table or other hard surface that’s not so mobile.

When creating your lead capture forms make sure you don’t leave any open ended questions because people will either lie or they might not know the answer.

However, if you jog their memory or do the majority of the thinking for them they’ll give you more info.

How to get more info from your prospects.

The standard name and email is a given, but make sure you get more data so you know who your best potential buyers are.

For example, if you ask, “What’s your yearly revenue?” and leave the answer as a blank line most people will either leave it blank, lie about their revenue, or maybe give you the truth.

Take the guess work out of it. Give them multiple choice answers.

If the question is “What’s your yearly revenue?” give them 4 – 5 check boxes with options like:

  • $0 – $100k
  • $100k – $1 Million
  • $1 Million – $10 Million
  • $10 Million – $50 Million
  • $50 Million+

Your prospects will just check the box that fits with their business.

No hard thinking required.

If you follow these steps on how to get email addresses from live events and plan ahead you’ll get more leads then ever before.

Are you setting up a booth at a trade show soon or know someone who is?

Share this post with them.

You just might make their day and help them make some money or grow their list.

Doing good…is good…so do it anyways.


2 Responses to “Step By Step: How To Get Email Addresses From Live Events”

  • I am creating a document with lines for visitors to write down their names and email addresses. For privacy and spam copyright statements, what would you suggest placing at the bottom of the document? Something along the lines of: “The use of your email address will only be used to contact you regarding …” or “By supplying your name and email address, you are giving Fierce and Fierce in the Schools permission to contact you via email in the future.”

    Anything that is required to collect names and email addresses?

    • Jared Kimball

      Technically you’re not required to have a disclaimer on an offline form that they fill out. However, the REAL definition of spam is “Whatever the subscriber thinks is spam is spam. Period.”

      So if you gather their email addresses it doesn’t hurt to let them know what they’re getting in return for sharing their information. I do like your idea about “The use of your email address will only be used to contact you regarding…” That works wonderfully with the prospect so they understand how their email address will be used by your company.

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