Email Signatures Web 2.0 Style
We’re all familiar with email signatures and how they work, but many of us forget to think of them as an extra marketing tool.
Have you ever read books or articles that discuss how important it is to have P.S. and even a P.S.S. at the bottom of your emails so that customers will read them.
I’m not going to go into detail about P.S.’s and how they benefit your marketing messages, but I will share with you why you need to update that little “rink a dink” signature at the bottom of your emails into a self marketing promotional piece.
Not only that, I will explain how to set it up…even if you don’t know html coding very well.
To start off I feel its a good idea to show some real life examples of some good and bad signatures that I’ve seen from marketers so we can build a basis off of what we need to build in our own signatures.
To begin, here are a few signatures that are ignored because they are boring or plain:
The classic American signature:
This one adds some color:
And finally this one is a decent effort but lacks some potential:
Now these email signatures are simple in nature, especially the first two.
The last one is on the right path but is falling short of its true potential. Like I mentioned earlier I’m going to offer some reasons why signatures can work for your advantage.
Signatures are important because it’s the last chance for you to make an impression on the reader.
So, as I always say if you want to stand above the rest of the competition you need to go out with a bang and your signature is your last chance to do that.
Signatures are the way you end the email conversation.
Have you ever had one of those moments when your saying goodbye to some people you just met and everyone is happy and the gathering ends with smiles and laughter?
Have you ever experienced a time when you were trying to say goodbye to someone or a group of people and everyone sort of disperses without really saying goodbye?
That’s exactly how most signatures end.
In order to stand out in today’s market you have to do more, show more, and give more than your competitors to rise to the top.
Some good ideas for creating interactive and web 2.0 style signatures.
Here’s one of my personal email signatures:
With this email signature I get a lot of compliments on my smile and I’ve had a couple of clients who’ve started following me on Twitter too.
This is a great example of using a simple signature that incorporates web 2.0 styling.
With that little Twitter icon people can start following me (btw you can follow me HERE) very easily.
We can expand this concept to incorporate Facebook.com, LinkedIn.com, or any other type of social media tool out there.
Here is another signature that the clothing store Express.com uses for their emails.
I find it very effective because it stands apart from your normal signature block and entices the viewer to click one of the icons.
So now that we’ve seen the good, the bad, and the ugly. How do we upgrade your signature to web 2.0?
How to Create A Cool Email Signature
This little tutorial will walk you through adding a twitter icon that’s located in your signature, so people can start following you on twitter.com.
Keep in mind you can use this same tutorial to add Facebook.com, LinkedIn.com, and any other social website you want.
To start things off I did a google search for twitter icons and after filtering out the millions of results here are a couple of great sites with free twitter icons you can use:
And one more:
Okay now you’ve got your favorite Twitter Icon/image picked out all you need to do is save the image to your computer (make sure you can find it again, because we’re going to need it in a little bit).
Let the tutorial begin:
1. With your image saved (the one you picked from the sites above), open up your email marketing software program: Constant Contact, Aweber, Infusionsoft, iContact, or whatever program you’re using.
2. Locate the area you can edit your “signature”. In some systems it’s located in your profile.
3. Once your signature is in “edit” mode.
4. Put your cursor where you want to place the image at.
5. Select the “insert image” icon on your editor and add the image. The insert image icon normally looks something like a “tree”.
6. Awesome, now you have your twitter icon, but you need to make sure it’s clickable so people can quickly access your twitter profile and follow you.
7. To find your unique twitter url log into your twitter account.
8. On your home page click on the “Profile” link. When the page loads copy the url address at the top (image below illustrates this better):
9. Now that you have your URL address. Highlight/Select your twitter graphic in your email signature and look for the link icon it normally looks something like this: and click on it.
10. A window of some sort should open to allow you to place your twitter url link in it so it should look something like this:
9. Click insert and viola!
Your Signature has just been upgraded to Web 2.0 status.
Don’t forget you can add a facebook.com icon, or any icons you want.
Try to add your own personal touch and see what you can create.
Feel free to comment if you have any questions or trouble getting it working and I’ll do my best to offer any advice.